I just read an interesting article on the Sustainable Brands website about the importance of designing for meaningful experiences in the context of what consumers (“human beings”) really want. It is the EXPERIENCE we have because of things – not things – that matters. Thus, Steven Johnson advocates that we focus on designing for meaningful experience (whether it is a product, service, solution or environment) versus just communicating about the product, service, solution or environment.
One Response to “Future belongs to Design not Communication”
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