Dieter Rams on Design

Check out this Dieter Rams (world-famous designer, I mean architect) interview on Fast Company’s Co.Design: http://www.fastcodesign.com/1663906/our-interview-with-dieter-rams-the-greatest-designer-alive-video?partner=co_newsletter

A few insights from Rams:

  • Design should be about making our lives a little bit easier and better.
  • His credo: “Less but better.”
  • He advocates that designers report to high-level management, like the Chairman of the Board or the entrepreneur versus marketing.
  • Only a max of 10 companies in the world, he says, are taking design honestly.
  • Gestalt is about design and the world needs gestalt engineers or engineering design.

3 Responses to “Dieter Rams on Design”

  1. Afton Santorella says:
    June 12, 2011 at 4:14 pm

    I have noticed that of all different types of insurance, health insurance coverage is the most marked by controversy because of the turmoil between the insurance policies company’s necessity to remain adrift and the buyer’s need to have insurance policy. Insurance companies’ commissions on overall health plans are low, thus some firms struggle to generate income. Thanks for the tips you write about through your blog.

  2. chief-alchemist says:
    June 13, 2011 at 10:28 am

    I’m curious about the disconnect I see between your comment on the insurance company’s necessity to “remain adrift” and that their commissions are low. My sense is that the health insurance companies are making money and that is their overall goal. I’m not sure how much they really care about the health of those they insure. Are the agents the ones with low commissions? Overall, I think the health care and health insurance industries need a lot of innovative thinking and acting to move to solutions that are mutually beneficial. In the end, perhaps insurance companies’ overall profits won’t be as high. Would that be so terribly bad if we had healthier people? I heard a statistic recently that in Japan people pay for health care when they are healthy and stop paying when they get sick. And, they are #1 in health whereas the USA is #27. Conversely, the US is #1 in the dollars spent on health care (I mean, sick care) and Japan is #27.

  3. Jani Malloch says:
    July 6, 2011 at 6:35 am

    just bumped into your post while searching. good article